First Flight Brewery

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Design Objective

Design Brief

Research and create a craft beer company with two different brews­­—a year-round and a seasonal brew. Create a logo, branding, labels, and packaging for the different brews.

After company research and a thumbnail sketching process, First Flight Brewery and components were chosen as the company name and logo. The design for First Flight Brewery was inspired by vintage airplanes and an aviator style. The naming convention comes from slang phrases commonly known among pilots. Jet Lag Stout (the year round brew) was designed to resemble a fighter jet silhouette. Punch Out Ale (the seasonal brew) was designed around the slang phrase punch out, which means to eject from a plane. The packaging for both brews was carried over from the labels to keep a consistent design for each brew.