Fresh Cooked

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Design Objective

Design Statement

Demonstrate your understanding of visual organization within a typographical word mark that identifies and represents a food delivery business model. Use an advanced understanding of design elements, primary and secondary design principles, and Gestalt Theory principles as a basis for strategic design decisions affecting the final outcome of the mark.

The logotype for Fresh Cooked was designed in a stacked position using differing colors in a nice, clean sans serif font. This allowed room for a mark to go with the identity. The mark was designed to resemble a cooking pot and was originally designed from the letter forms of the identity, then altered for a more clean modern look. Natural organic colors where chosen to connect back to the fresh organic food delivery business.