Lotus Leaf

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Design Objective

Design Statement

Create an identity (logo/branding) for a tea company of your choice. You will use this identity to create packaging for two tea blends from your company. The packages should demonstrate variety and unity and allow the user to easily distinguish each flavor of tea on the shelf.

Lotus Leaf’s main focus is good quality tea at an affordable price. To emphasize the tea quality, the design was designed to be simple and clean. The logo mark is a graphic reduction of a lotus flower. The meaning behind the lotus flower is purity and beauty, which yields to the naming convention of the tea. Both color palettes work well together and separately. Light is the less potent tea blend, therefore the color palette is lighter. Pure is a more concentrated blend and has a stronger color contrast. A pattern was added on the packaging in order to add visual interest.