Sasquatch Music Festival

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Design Objective

Design Brief

The Sasquatch! Music Festival is in need of a new theme and advertising elements for their 2016 music festival. They are also requiring a new website and short animation series that goes along with the new theme.

The new Sasquatch! Music Festival design is designed with a redneck theme and fashioned with rockabilly music in mind. Along with the theme, the Sasquatch was digitally rendered to resemble a “dirty hillbilly”. The scene is set at the campsite where Sasquatch and his sidekick are setting up for the festival. All of the elements were designed and illustrated to keep a consistent style. While the background is simple and reduced, it still has the same art style as the foreground and causes the main impact and emphasis of the poster to remain in the foreground.