Silver Peak

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Design Objective

Design Statement

Create a full color campaign for Silver Peak, an upscale mountain resort located in the Bitterroot Mountains of Montana. The following marketing collateral is needed: identity package, newspaper ad, and promotional materials to reach the target audience in a professional and upscale way.

The Silver Peak logo was designed to resemble the Bitterroot Mountains of Montana. The logo is sleek and professional and uses figure-ground to mimic the mountains and stream and was created to be simple and clean. The ad was created in InDesign and seeks to entice users to visit Silver Peak and seek adventure. The logo translates nicely to golf balls, polos, and other marketing collateral that the resort often uses as customer and guest gifts.