The Mad Batter


Design Objective

Design Statement

Utilize your knowledge of design theory, advanced design practices, color theory and a solid understanding of campaigns to create a full identity for a food truck business. The design must be clean and modern and carry across multiple marketing components.

The Mad Batter is a food truck business located in

Los Angeles, California. The main focus of The Mad Batter is unique confections, candies, and flavored coffee. The identity for the business is type-driven and was chosen to be edgy. The mark shows a “mad” cupcake and is a playful take on the naming convention to add more interest. Pink and white colors were chosen to tie everything back to the sweet confections of the business and the black was chosen to reinforce the innovative feel of the brand.